Quick answer: Show a named business, a real address, recent work, and who wrote the page. That is E-E-A-T for a small site.
How a five-page UK site shows real experience and trust signals Google can use. This guide is written for businesses in the UK and Kent, Surrey and Greater London.
Experience is proof
Photos of jobs, dates, and towns beat adjectives. A case paragraph with a result is enough.
Who is responsible
An organisation author is fine if the about page is real. SEO Friendly Website Design is named on every guide we publish.
Trust housekeeping
HTTPS, contact details, privacy policy, accurate prices. Thin policy pages still need to exist.
Next step
See our SEO-friendly builds or get a quote from £150.
Frequently asked questions
Do small sites need authors?
A real organisation and about page is the minimum.
Is a blog required for E-E-A-T?
No. Proof on service pages matters more than empty posts.
Can AI content have E-E-A-T?
Only if a human adds first-hand facts and stands behind it.